Hey, I’m Davey
Education
I’m Davey. I grew up in Ireland but left in 2008 with a backpack, a laptop, and my coding skills to fund my travels around the world.
A few years later, while kayaking in the Philippines, I met my wife, AJ. We settled in Lucena, a small town by the sea. It’s been home for the past 13 years, where I live a simple life with AJ and our daughter.
For over 15 years, I’ve worked remotely, building tools and coding systems, specializing in SilverStripe and API integrations—mostly for the finance industry.
Along the way, I also picked up a few finance certifications to sharpen my skills.
I also built, own, and sold finance lead-gen websites myself.
When I’m not working on my own sites, I help finance companies build, rank, and grow theirs.
There are 3 main ways I can help your finance company:
1. I’ll create a site growth plan for your team to implement.
2. Hire me to take care of your sites growth strategy each month.
3. Learn to do it yourself with my courses on Finance Site University.
Brands I’ve Helped Over the Last 15 Years
My Experience
15+ Yrs
Development Experience
300+
Sites I’ve Worked On
4+
Finance Lead gen sites I’ve owned.
2+
Finance sites I bought and flipped.
My Story
Highlights of the moments in my work and personal life.
2008
I wanted to see the world, so I started traveling while doing web development to pay for it. It wasn’t fancy, but it worked.
2009
In Vietnam, I met Anh. He was into the same PHP framework I loved. We teamed up and built an app called Cardplug. It didn’t make us rich, but we learned a ton about building on SilverStripe.
2010
Money was tight so Anh and I started a SilverStripe dev agency to stay afloat. What started as survival turned into a business that’s still running 14 years later.
2011
While kayaking in the Philippines, I met AJ, who’s now my wife. We decided to settle down in Lucena, a small town by the sea. I’ve been here ever since, building a career I love while keeping life simple.
2015
I landed a gig with a big company in the personal lending and SEO world. My job was to build SEO tools to track and rank websites. Over time, I became their go-to guy for everything tech and SEO.
2016
I built my first finance lead gen site to mess around and test stuff. The finance space was brutal, but I stuck with it. Eventually, the site took off, and I sold it to the company I worked for. That’s when I realized I could actually win in this space.
2018
I built my second finance lead gen site. This time, I knew what I was doing. It ranked faster, and I sold it. Simple formula: build, rank, sell.
2020
I started helping other finance companies grow their sites. I’d already learned the hard way, so I showed them how to avoid the mistakes I made and get results faster.
2023
I partnered with a long-time client and built my fourth site, this time in the business lending niche. It’s my biggest site and I spend most of my time on this site right now.
2024
Right now, I’m all in on growing a huge finance site sites and building tools and courses to help finance companies win online. I’ve spent years figuring this stuff out, and now I’m sharing it with others so they bypass the stuff that does not work and focus on what does.